A London landline that answers when you can't.
Get a 020 number that forwards to your mobile. Miss a call and we answer professionally, then text you the details in 60 seconds.
From £10/month · No contract · Cancel anytime
London is the UK's most competitive trades market. Answering every call isn't optional.
In most parts of the UK, a homeowner searching for a tradesperson has a shortlist of three or four businesses. In London, they might have twenty within their postcode. That means the first business to actually speak to them — or to call back within a few minutes of missing a call — wins. The one who goes to voicemail usually doesn't.
London customers are also less patient than the national average. Research consistently shows that response time is the single biggest factor in winning a trade job, ahead of price and even reputation. If you're under a bathroom suite in Hackney and can't answer a call from someone in Islington, that call needs to be handled — not missed.
A 020 number also matters more in London than a mobile does. In a city where most people's radar for scams is high, an unknown mobile number calling them back doesn't inspire confidence. A recognisable 020 number on your van, your website, and your Google profile tells customers you're a real, established London business.
80%
of callers won't leave a voicemail — they move on immediately
60s
is how fast you get the caller's details after a missed call
£10
per month base. 85p per call we answer. You do the maths.
For London trades and small businesses
Whether you're fitting kitchens in Chelsea or cleaning offices in Canary Wharf, the problem is the same: you can't always pick up.
Common questions from London businesses
Why does a 020 number matter for a London business?
020 is the code customers associate with established London businesses. When you advertise a 020 number on your van, website, or Google Business profile, it signals that you operate here, that you're not a call centre in another city, and that you're reachable locally. Customers searching for a plumber or electrician in London will, all else being equal, call the local number first. A mobile number leaves doubt — whose is it, where are they, will they actually come out to my area?
Do I need to be in London to use a 020 number?
No. The First Contact gives you a 020 number that forwards calls to whatever mobile you're already using, wherever you are. Many tradespeople who operate in London live outside the M25 — you can advertise a 020 number and run your business exactly as you do now.
London is competitive. How does call answering help?
In a competitive market, speed is often the deciding factor. A homeowner searching for a plumber in Clapham is probably contacting three or four businesses at once. The first one to connect — to actually speak to them or capture their details and call back within minutes — usually wins the job. Missing that call means competing against someone who already has a foot in the door.
What happens if I already pick up the call?
Nothing changes. Your 020 number rings through to your mobile as normal. If you answer, it's a regular call and there's no extra charge beyond the £10 monthly base. The answering service only steps in when you can't pick up within 15 seconds.
How quickly do I get the caller's details?
Within 60 seconds of the call ending. You get a text with the caller's name, number, what they need, and how urgent it is. In London, where people expect fast responses, this means you can call back within minutes of missing a call — which is often enough to win the job before a competitor does.
Get your 020 number today.
Start free for 7 days. No contract, no setup fee, no hardware. Your London landline is live within 24 hours.